The idea of minimalism in ads without too much write up - both on images and message - is one that is tough to try out but winning nevertheless. Especially on platforms such as mobile technology or social media or if its a new product, where marketers would want to 'introduce' it to the target so that familiarity is gained quickly.
Two minimalist/quirky/innovative smart ads I saw these last two days and which caught my eye.
The Indigo app ad. Tags which come to your mind when you see it - smart, funny, minimal, a smart app, cool airline, customer first etc.
Two minimalist/quirky/innovative smart ads I saw these last two days and which caught my eye.
The Indigo app ad. Tags which come to your mind when you see it - smart, funny, minimal, a smart app, cool airline, customer first etc.
Secondly, Hector's Paperboat drinks ads doing the rounds. I follow them on Instagram and I love the illustrations and imagery.
Image courtesy - behance
The website is oh-so-fun-yet-chic and mind you we are talking of a beverage here, not Tarun Tahiliani's site.
Ok let say you arent for the product, but you will definitely not miss the stories woven throughout the site. No Yash-Chopra-flashbacks or Alok Nath preaching of 'woh din', but delightful, like the aamras they sell.
Their integrated content across platforms is consistent and fresh. The lesson is, you may have just one strategy, but play it well and play it in parallel.
Views are my own and not endorsement. I enjoy marketing damn it!
