Social media network
A fun and work blended social media platform called Knome for TCS employees, was set up. Currently used by a large majority of its employees, it may prove as a good jump from the traditional email communication and company messenger (if any).
Image courtesy - IndiaWSJ
Ad world
Totally digging the UAE Exchange Malayalam ads by Aashiq Abu featuring Malayalam actors Jayasurya and Fahadh Faasil. I loved the subtlety, quirks and emotions showed in the ads. Hope to see more. Thank you Abu.
The ad story is about two friends in the Middle East (apparently Dubai) representative of the huge Malayali expat population. Jayasurya's role is of one, who, in different emergency situations needs money,mostly in communication with a mom and an ex-girlfriend in India (again totally identifiable with the ME expat life). In a playful but friend-in-need role, Faasil transfers the money from his mobile showing UAE Exchange's easy money transfer mode. Not much emphasis or star image and neither on the situations.
Ad 1
Ad 2
Making of the ads
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