Wednesday, May 13, 2015

Marketing and Business Buzz words - from a Middle East POV


Bring Your Own Device (BYOD)
A recent survey of IT decision makers in the Middle East by Aruba Networks revealed that the adoption of Bring Your Own Device (BYOD) policies by businesses in the region is accelerating, but that security concerns remain the biggest obstacle to adaptation 

GenMobile
We are seeing the emergence of a breed of workforce dubbed ‘GenMobile’. This generation is blending work and play via their mobile devices and will further accelerate the need for IT to respond.

Source - Google news

More at http://www.profoundry.co/top-21-digital-buzzwords-2014/

https://econsultancy.com/blog/65411-are-these-the-world-s-worst-marketing-buzzwords/


Whats Markening in Qatar - Marketing news and developments

mobile application has been launched by Qatar’s Ministry of Foreign Affairs (MOFA).  Aim is to assist citizens who encounter emergency situations abroad. Mostly aimed at citizens travelling. 



CSR


Doha bank joined hands with members of the Green Banking Task Force Committee and the Planet Savers Club of the bank to plant trees near its Dukhan branch under the theme "Plan and Plant for the Future" as part of its corporate social responsibility strategy

Aims :
To raise awareness about the role of trees in biodiversity conservation

Remind people about their duty of environment protection and preservation

Digital Media

Screen International provides a range of advertising opportunities both in print and online. It has developed an excellent digital edition for Doha Film Institute.




Workshops

Jointly organised by the International Olympic Committee (IOC), the Olympic Council of Asia (OCA) and the Qatar Olympic Committee, there is a media workshop on women and sport in Doha on 15 and 16 May 2015. Workshop aim - raise awareness and educate media  about the importance of the media in promoting gender equality.

Key themes to be discussed during the event include: 
Women’s Empowerment and Gender Equality in 2015 and beyond – 
The potential of media as a platform to accelerate changes; 
 Addressing the imbalance - challenges posed by the media and their impact on gender equality; Promoting leadership of women through the media; 
Media coverage of women’s events & the “rules” of media coverage; and 
Why aren’t more women working in sports media?



Acquisitions – expanding the brand

Qatar Airways announces acquisition of Scottish Novotel Edinburgh Park Hotel; says will buy more hotels in future. This is the 2nd. The first acquisition, earlier this year, was the Sheraton Skyline Hotel at Heathrow Airport in London. ‘In addition to our travel portfolio, complementing our five-star hotel the Oryx Rotana in Doha and Sheraton Skyline Hotel Heathrow, making it easy for passengers who wish to spend some time in Edinburgh before travelling further afield in Scotland.” - QA


Energy

Qatargas delivered its first cargo of liquefied natural gas (LNG) to China National Oil Corporation (CNOOC) - highlights Qatargas’ capability to supply LNG to customers around the globe safely and reliably, and will further strengthen the relationship between both companies over the long term 


Internet

Infographic: Paradoxes of MENA Internet Use





Transport and Infrastructure

While three of Qatar’s major rail and metro projects are facing delays, Lusail Light Rail Transit is the latest to show progress with the tram contract awarded by the Qatar Railways Company (Qatar Rail). 
While the Education City People Mover is more imminent, due to be complete by 2015, some major projects are still on hold. Both the West Bay People Mover and Friendship Bridge are on hold, while the Msheireb tram has also been postponed. 
The latest progress on Qatar’s rail scene is the Lusail tram contract awarded by Qatar Rail to a consortium of Alstom and QDVC. The four-line tram network is worth USD2.72 billion (QAR 10 billion). Expected to start service in 2018 with the launch of the Yellow Line, the next phase of delivery is scheduled in 2020. 
The four-line network will cross the city covering a distance of 33 kilometres (km), including 7km underground and 37 stations. Designed to accommodate 200,000 people, Lusail City will also house one of the 2022 World Cup stadiums.


Source - TheEdge