Marketing and Business Buzz words - from a Middle East POV

Bring Your Own Device (BYOD)
A recent survey of IT decision makers in the Middle East by Aruba Networks revealed that the adoption of Bring Your Own Device (BYOD) policies by businesses in the region is accelerating, but that security concerns remain the biggest obstacle to adaptation 

GenMobile
We are seeing the emergence of a breed of workforce dubbed ‘GenMobile’. This generation is blending work and play via their mobile devices and will further accelerate the need for IT to respond.

Source - Google news

More at http://www.profoundry.co/top-21-digital-buzzwords-2014/

https://econsultancy.com/blog/65411-are-these-the-world-s-worst-marketing-buzzwords/